It is said that it costs 10 times as much to win a new customer as to retain an existing one.
To what extent this adage is true may be debated but no-one can doubt the benefits of building and maintaining long-term customer relationships where the relationship delivers extra value to customers, and more profits to companies.
Our clients have experienced the benefits of combining enquiries, customer and sales information in a single system. From the information base we are able to profile and segment customers, monitor purchase behaviour and respond with highly specific messages at relevant times.
We provide our clients with the ability to recognise repeat purchase and calculate lifetime value.
The data is held and managed via a secure SQL server. As the database is fed with prospect enquiries and customer data the results of marketing campaigns become more easily measureable.
Each of our systems comes complete with a suite of reporting as specified by our clients that may be run and issued by us or made available on a web based platform for running on demand. You can relax in the knowledge that your data is available to you when you need it.